Videos will build trust and credibility with potential clients.
A staggering 90% of buyers who read or watched positive customer success content claimed that it influenced their purchasing decisions. It is not only important, but crucial you are providing your prospects with positive success stories. Video is far better than text alone in sharing those stories.
📊 How can this asset help my business?
If your prospects are on the fence about buying your product or service, video can help sway their decision to purchase from you instead of your competitors.
The tricky part is, they might not want to hear it from you (yet), as it lacks some credibility in the initial buying stages. Instead, they want to hear from other people just like them.
Think of it this way. If you were in the market for a chiropractor, which statement would you be more convinced by?
1) "We're the best chiropractor in Kansas City!"
or..
2) "Marcus completely changed my life. For the first time in years, I have full mobility and I can play with my children in the yard. I can't recommend them enough."
By creating customer video testimonials, you will have to do less work attracting, convincing and converting your target market in the future. Not only that, but you'll attract more people who might not have known that your solution existed in the first place.
- Convince prospects who are on the fence
- Motivate new customers to do business with you
- Help narrow down and identify your target market
- Attract more of your ideal clients/customers
- Create powerful content for viral sharing
👩🏻 Who's the target audience?
Ideally, you want to show this video to any prospect who is looking to do business with you. If you have multiple customer personas', we can also create multiple testimonials that touch on different pain points.
For instance, if you're a gym, you might want to target busy moms and college athletes differently, as their motivations are different.
For mom's, you can share a story of how the gym can give more energy, as well as a vibrant and youthful appearance.
For athletes, you might highlight key equipment, training facilities or personal training programs.
Together, we can help nail down who your target market is, what their challenges are and how to reach them effectively.
📈 How can I properly utilize this video?
There are a number of places this type of video can work effectively, including:
- Embed it on your website, email and social media
- Implement it on your Google My Business page
- Use it in the sales-cycle to close more sales
- Use it in Facebook, LinkedIn or Instagram ads
- Generate shareable content for your social media
