How much does a brand video cost?
A brand video is a great way to show potential customers what your business is all about. It’s an effective marketing tool that can help you reach a wider audience, build trust, and increase your visibility online. But before you start investing in a brand video, it’s important to understand the cost of video production. Let’s explore the factors that go into determining the cost of your brand video.
Size Matters
video production company size, the number of locations involved, and the length of the video all play a role in determining the price tag. A smaller video production company may charge less than a larger one due to their lower overhead costs, though they may have fewer resources available for research or post-production. Additionally, if you’re filming in multiple locations or need more time to shoot, the cost of your video will likely increase. If the shoot requires specialized video production equipment or is an animated video costs will likely increase.
Crew Matters
The size of the crew and their experience level will have an effect on your brand video’s cost. Depending on the complexity of the project, you may need a large crew with specialized skillsets including camera operators, sound engineers, editors, animators, and other professionals. The more experienced and in-demand the video production crew is, the higher the video production budget. Don't automatically assume a larger crew means a better promotional video. A small, talented crew can reduce overall video production costs and still create a high quality video. The entire video production process needs to be taken into account so your marketing video allows you to achieve your video marketing goals.
Animation vs live action
Another important consideration when budgeting for a brand video is whether you want to use animation or live action. Animation allows for more creative freedom when it comes to visuals and can at times do a better job of explaining complex ideas. Explainer videos are a special type of promo video that doesn't include a live action shoot. An explainer video can have a huge range in costs depending on length and complexity. Illustration style and animation style are both factors in a final video cost. On the other hand, live action videos will require a video shoot. These may be scripted or unscripted and video style can vary widely. These shoots also require time set aside for pre production to plan the video shoot. Depending on the story you’re trying to tell with your video, one might be more suitable than the other. It’s important to consider both options and determine which one best fits the desired outcome of your video.
Length of video
Finally, consider how long your video should be. Longer videos tend to cost more, but shorter videos don’t always convey your message effectively. A good rule of thumb is to plan for a video length that will allow you to tell the story in an engaging way without it becoming too long or drawn out. Keep in mind that viewers’ attention spans are limited and they will likely not watch a video start to finish. Understanding your target audience and what they are interested in is crucial to creating a successful video ad.
Location & Logistics
If you plan on shooting at multiple locations or need specific equipment for certain shots (like drones), then those expenses will all add up quickly as well. Before booking any locations or investing in any equipment rentals make sure you know exactly what kind of shots you want and how much footage each location requires so that there are no surprises when it comes time to pay the bill! In addition, don't forget about travel costs if there are any crew members who need transportation to get from point A to B while filming - these can add up quickly too! Working with a professional in the video production industry can help you understand these costs and advise you on the best approach for your unique video project.
Promo Videos Cost Range
As you can see, there can be a wide range of things to consider when trying to price out video production services. A few ballpark ranges can be found below, but speaking with a professional production company is the best way set a video production cost budget.
- Explainer Videos: Explainer video content can vary widely. Simple animation of simple elements could be $2,000. A TV commercial of a new consumer product could cost $100,000. A good starting point for a finished video would be $10,000 - 15,000 where the video length is under 3 minutes.
- Brand Videos: A brand story video with a business owner being interviewed is a great video that every business needs. These can usually be accomplished in a half-day shoot and a few days to a few weeks of video editing. A good starting range for these would be $5,000 - 10,000.
- TV Commercials: Video ads for TV can vary widely. It is not uncommon for these projects to be well over $100,000. Having a budget in mind for this type of project helps when coming with with a creative concept that matches the budget.
Final Thoughts on Video Production Cost Factors
When budgeting out your brand video, it's important to consider all the different factors at play such as size and complexity of the project as well as logistics and production costs. By taking these elements into account early on in the process, not only will you be able set realistic expectations for yourself but also be able to plan ahead so that everything runs smoothly when it comes time shoot your brand video! Ultimately understanding how much a brand video actually costs can help ensure that both parties involved (you and your production company) have clear expectations from start to finish resulting in a successful end product everyone can be proud of!
